22 03, 2020

Saving the planet one email campaign at a time. Just one advantage of email marketing …

It seems as though everyone has an aversion to junk mail, whether it’s paper or virtual. When it comes to reaching clients where they live and saving the environment at the same time, digital marketing in the form of email certainly has some advantages over traditional paper or direct marketing. The pros and cons [...]

13 02, 2020

Healthcare Marketing; taking advantage of word of mouth referrals

The Magic of Word of Mouth Referrals When faced with a dizzying array of marketing options including direct mail, traditional and digital advertising as well as social media, it is important to consider that the best results often come from the oldest form of advertising: word of mouth. And as a medical practice, word [...]

26 04, 2018

JB Communications unveils new reputation management program for physicians

John Beilharz, Ph.D. of JB Communications describes how the company’s reputation management program has grown to include important new innovations in promoting online reviews. More people than ever are frequenting review sites like HealthGrades, Google and Yelp to read and leave comments, and to make healthcare decisions based on what they find there. As [...]

11 08, 2017

Websites featuring physician ratings may not reflect quality of care

COMMENTARY Physician-rating websites do not reflect quality, outcome of care Benedict U. Nwachukwu Anthony A. Romeo Published by Orthopedics Today, July 2017 Anthony A. Romeo, MD; Benedict U. Nwachukwu, MD, MBA Physician ratings: Within health care, there has been a greater emphasis on transparency and the improvement of the quality [...]

30 07, 2017

Taking Your Business Online: Tips for Building Stronger Relationships

As the Internet becomes an even bigger role in our everyday lives and the stability of our businesses it is important to understand the web and how it influences our relationships and more importantly those relationships with our clients. JB Communications offers its advice on how to utilize this effective tool for your business. [...]

28 06, 2017

Recent Study Underscores Importance of Online Image for Health Care Providers

A recent study published in the Journal of the American Medical Association (JAMA) illustrates the upward trend of online reviews shaping consumer impressions of doctors in selecting health care providers. For over five years now, JB Communications and MediWebPR, affiliated medical marketing companies in Northern California, have actively helped health care professionals stay ahead of [...]

26 06, 2017

Turning What Could Be the Biggest Online Marketing Frustration Review Site ‘Yelp’ Into a Tool For Recruiting New Customers

John Beilharz, President JB Communications MediWebPR & JB Communication’s comprehensive Online Image Management Program offers long-term integrated marketing strategies to help physicians and practices develop healthy images that deliver positive first impressions to prospective patients. Understanding how Yelp works is just one aspect of that strategy. As part of an overall marketing suite, [...]

26 06, 2017

Just another example of how JB Communications helps clients reach the public …

Click on news article to read full story on The Press Democrat Website ... When Dr. Michael Lazar makes weekend trips to Puerto Vallarta, Mexico, it's for business — to use a high-tech device to treat men with prostate cancer. Lazar, a Santa Rosa urologist for 30 years, is the only Northern California physician regularly [...]

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