Brand Identity & Development
Strategic Planning & Content Strategy
It takes constant drive and total dedication, balancing long-term branding needs with quantifiable results. Our marketing efforts are designed to give you measurable results both on paper and in practice.
We start by conducting research aimed at revealing your current digital and practical marketing strengths and weaknesses. From this analysis, we develop a campaign strategy and design an integrated marketing plan that fits your organizations’ needs for immediate and long-term marketing solutions that also includes;
- Annual Budgeting
- Marketing Consultation
- Competitive Analysis
Direct & Digital Marketing – Integrated Marketing Campaigns
An integrated marketing plan includes all available digital platforms and allows you to meet your targeted community where they live, at home and at work through online exposure, direct mail, e-mail and print. Our process allows us to first design a plan that meets your unique goals. From there we begin the process of development aimed at converting new business opportunities that generate actual leads to build long term loyalty. As part of your initial marketing package, we also compile visual and verbal brand communications guidelines. These are the strategic key statements, which provide a standard for the strategic handling of your brand by everyone in your practice.
Marketing plans include;
- Brand Development
- Logo Design
- Brand Standards Manual
- Business print and digital package
Online Reputation Management
Online reviews influence future customer actions. In addition to managing search engine pop-up and tracking reviews, we also directly monitor and manage profile and review platforms from across the web including; Yelp, Google, YellowPages, Vitals, UcompareHealthCare, HealthGrades, Facebook, Bing and more. This personalized approach of responding to customers engages your business with your community helping to set you apart from the competition and take more digital market share. We also offer a new program called Pulse, a personalized on-line patient review site custom-designed to enhance positive exposure.
Some of the aspects of Online Reputation Management that we monitor include;
- Written reviews of your practice
- Star ratings that influence industry standards
- Social media comments, tweets, tags
- Comments made by website visitors
- The accuracy of your business information on all searchable aspects of the internet
Graphic & Digital Design
With JBCommunications it’s all about graphic design, print and digital communication and brand development. Our award-winning graphic design department provides a variety of graphic design services from company logo design, to print marketing to web and social media design features. From a company logo to a complete rebrand of a corporate identity, every client receives one-on-one attention and the level of excellence they deserve.
Our designs are built to create a visual connection with your target market, to drive interest and to encourage action. Your design should speak to your customer and that’s exactly what happens with our graphic design work. Examples of this strategy includes; logo, business collateral, print and digital advertising, business cards, website, letterhead, and more. With these designs integrated into your practice both digitally and in print, your brand begins to speak for you, and people will begin to respond to your business out of instant recognition for your quality product.