Social Media Marketing
We specialize in managing social media accounts for healthcare professionals and local businesses. Our social media marketing plan will get you noticed – not only on the Internet but more importantly; in your own targeted community. Our focused marketing is designed to drive traffic to your brand, which in turn generates a familiarity with your services that naturally speaks to your expertise, and communicates you as an industry leader. Social Media Advertising is an integral part of making social platforms work for you – in particular; Facebook. Facebook is one of the most powerful tools today that makes it possible for businesses to reach people directly at home and from where they work. No other platform has so many dedicated viewers. Facebook makes it easy to geolocate your target market, to identify who you’re selling to and who is most likely to respond to your advertisement. We design a budget for advertising on Facebook that corresponds with a schedule of posts that are strategically targeted to people who are most likely to need your services.
This type of social media expose is at the core of cultivating leads that direct new clients to your practice while giving existing customers a way to stay connected to your services. Social platforms that we specialize in include;
- Google Plus
- And more
Digital Video Production & Development
The vast majority of experts say online video ads are as effective – or more effective – than TV. Our video strategies are designed to target the consumers that matter the most to your service. The results are always tracked for views, click and conversions.
We start by creating a strategy for the video based on your goals. Together we will help you define how your story should play out on-screen and get your brand message out to your audience. The best videos tell a compelling story that highlights your expertise. By incorporating audio, narration, graphics, and effects we are able to give you results that you can be proud of.
Your new video can then be used to produce interest on other forms of content creation including social media, website, YouTube, Google Plus and other appropriate online channels that will help increase your digital reach and reputation.
Profile Implementation & Management
Outside of having your own website, one of the most important aspects of managing your brand and business is through online profile and reputation management. It’s mind boggling to figure out how to set up profiles accurately, manage the content and then make timely responses to queries – all while running a busy practice. This is where our expertise can help you stay on track.
Professional practitioners are frequently auto-included on websites that feature healthcare providers such as HealthGrades, Vitals, Ucompare and even Yelp and YellowPages, and information may not always be accurate or up-to-date. We have a reputation among the most prominent profiles sites for providing up-to-date information and they depend on us for our expertise. Our online profile management system will give you peace of mind while ensuring that online information is accurate.
One of the most effective marketing channels today is email marketing which is still the single most effective digital marketing tactic for building awareness, developing client acquisition, conversion and most importantly; retention. Email is the norm these days, and anybody who is online has an active email address. When it comes to connecting with your client base, there is no access point with a wider reach than email.
One of the best ways to get the word out about your practice is by keeping in contact on a regular basis. Our clients accomplish this in a number of ways using email marketing; with a monthly newsletter, and with targeted announcements about new services, medical breakthroughs, special events and staff highlights.
We help you create email campaign strategy by first identifying what kind of information you would like to share with your community and then determining the frequency of contact. From this we are able to develop and execute a targeted campaign strategy that effectively meets all of your needs.
Using the Constant Contact Email platform, we generate original designs to highlight your brand and create repeatable email templates that conform to all of your marketing goals. We work with you to strategize a yearlong campaign that will produce the best results for your practice, and we are always available for spur of the moment announcements and email blasts.
Online Leads Through Social Media
The workings of social media fall into so many categories of marketing that it is important to cover them all when you are working to solidify your brand and generate a following that supports your services. No matter what the platform our goal in social media is to represent your professional practice as accurately and positively as possible. The level of care you provide to your patients and clients in the office should be clearly reflected online, so that visitors have the most positive impression of your practice. Positive social impressions lead to new clients and help to keep your client base coming back to for more.
Content management is about so much more than just having words on your website, and sharing to social media, it’s about conveying your story in compelling ways. We are here to give your story a twist that will not only engage your visitors and highlight your expertise, but speak to who you are in the real world.
You are a professional at what you do; our job is to put a spotlight on your expertise and give a voice to what you have to offer. Doing this in compelling and engaging content will not only guarantee that your expertise is clearly demonstrated, it will make people want to make a real-life connection with you. This is marketing at its best.
The other side of content management is having a strategy to keep your content fresh; always adding new material and highlighting your services in new ways. This of course, involves writing new articles to post on your website and share to social media. This is the course one takes in order to stand out as a leader in their field and it will most certainly help to keep your brand at the forefront of all communication networks in powerful and positive ways.
Talking about content management would not be complete without touching on search engine optimization (SEO) and although everyone knows that SEO is important, not everyone understands how to put it to work directly. We understand how important it is to highlight your service or practice on everything that is written so that people searching for what you have to offer online will find you at the top of the list. That is what we do.