11 08, 2017

Websites featuring physician ratings may not reflect quality of care

COMMENTARY Physician-rating websites do not reflect quality, outcome of care Benedict U. Nwachukwu Anthony A. Romeo Published by Orthopedics Today, July 2017 Anthony A. Romeo, MD; Benedict U. Nwachukwu, MD, MBA Physician ratings: Within health care, there has been a greater emphasis on transparency and the improvement of the quality [...]

28 06, 2017

Recent Study Underscores Importance of Online Image for Health Care Providers

A recent study published in the Journal of the American Medical Association (JAMA) illustrates the upward trend of online reviews shaping consumer impressions of doctors in selecting health care providers. For over five years now, JB Communications and MediWebPR, affiliated medical marketing companies in Northern California, have actively helped health care professionals stay ahead of [...]

26 06, 2017

Turning What Could Be the Biggest Online Marketing Frustration Review Site ‘Yelp’ Into a Tool For Recruiting New Customers

John Beilharz, President JB Communications MediWebPR & JB Communication’s comprehensive Online Image Management Program offers long-term integrated marketing strategies to help physicians and practices develop healthy images that deliver positive first impressions to prospective patients. Understanding how Yelp works is just one aspect of that strategy. As part of an overall marketing suite, [...]