Services Provided:

• Website Design & Development
• Content Creation & Management
• Search Engine Optimization
• Graphic Design
• Social Media Marketing
• Profile Reputation Management
• Direct Marketing

A Remarkable Surgeon Gets the Most Out of Marketing

As a cutting-edge physician marketing an entirely new procedure, Dr. Michael Lazar required a motivated strategy.

Dr. Michael Lazar, a Santa Rosa urologist and prostate cancer expert, is the only Northern California physician recognized as a leader in the use of high-intensity focused ultrasound (HIFU) for prostate cancer. He has been successfully treating patients with HIFU since 2007.

Dr. Lazar and his staff were early leaders in the usage of HIFU, a medical procedure that applies high-intensity focused ultrasound energy to destroy diseased or damaged tissue with prostate cancer through ablation. As a revolutionary technique for healing prostate cancer Dr. Lazar required aggressive marketing on all fronts.

Challenges

To design and build a custom website that highlights and clearly explains a new treatment procedure for prostate cancer, while making it possible for potential new patients to get in touch right away. In addition to a new website Dr. Lazar needed to have all new social media platforms setup and enhanced for optimal return.

Solutions

Our approach involved meeting with Dr. Lazar to collaborate a complete marketing plan and then taking those objectives back to our team for implementation. This started with website design and development followed by creating social media pages including Facebook, Google Plus, LinkedIn, Yelp and Twitter. Once these basic elements were in place we refined all of Dr. Lazar’s profile sites which we were already managing to include HIFU and links back to his website.

Results

Dr. Lazar and California HIFU now enjoys a very active online presence that has taken his practice from obscure to preeminent in the field of prostate cancer authority.