It seems as though everyone has an aversion to junk mail, whether it’s paper or virtual. When it comes to reaching clients where they live and saving the environment at the same time, digital marketing in the form of email certainly has some advantages over traditional paper or direct marketing. The pros and cons of email marketing in relation to saving the planet include;
- Junk mail kills a reported 100 million trees a year
- Email marketing saves trees, incalculable fuel costs and the pollution associated with delivering mail
- An average of six pieces of junk mail arrives in every mailbox every business day
- Everyone gets junk mail in their inbox every day, no trees are wasted by unread messages
- Junk mail produces 5.6 million tons of landfill waste annually
- Virtual emails have no weight and no volume and have yet to show up in a landfill
- Largely due to deforestation, junk mail manufacturing creates as much greenhouse gas emissions annually as 3.7 million cars
- As an independent marketing agency, we heartily encourage our clients to plant trees to help promote reforestation and reduce greenhouse gas emissions caused by junk mail
In addition to the above, there are a lot of good reasons to turn to email marketing. Bringing attention to new and existing services and sharing relevant news by email is a fast, flexible and cost-effective way of reaching new clients while keeping existing clients informed.
Email marketing makes it possible to create more targeted and personalized messages, depending on who you want to reach. This can help build more meaningful relationships and improve response rates to your direct marketing campaigns.
Increasing word-of-mouth referrals is one unique advantage of email marketing. It’s easy for people to forward your email message to friends and family, which builds your reputation and promotes viral marketing. And, with the ease of clicking a button embedded in your message people are brought directly to your website; and conversions are a cinch.
In addition to being cost effective, with no postage, printing or media space expenses, email marketing is a much less intrusive practice (unlike telephone marketing) and recipients are free to read the message at a time that suits them.
And finally, email marketing campaigns are measurable. With web analytics built in to every campaign, getting feedback on results is a breeze. Analytics also help to optimize future campaigns and makes it possible to better target services to recipients.
From email marketing to video production and social media management to profile implementation and image management, JB Communications has you covered. Follow the link below to discover how we can help with all aspects of medical marketing. Check out our website at jbadvertising.com or call (707) 495-3606.
