It seems as though everyone has an aversion to junk mail, whether it’s paper or virtual. When it comes to reaching clients where they live and saving the environment at the same time, digital marketing in the form of email certainly has some advantages over traditional paper or direct marketing. The pros and cons [...]
The Magic of Word of Mouth Referrals When faced with a dizzying array of marketing options including direct mail, traditional and digital advertising as well as social media, it is important to consider that the best results often come from the oldest form of advertising: word of mouth. And as a medical practice, word [...]
John Beilharz, Ph.D. of JB Communications describes how the company’s reputation management program has grown to include important new innovations in promoting online reviews. More people than ever are frequenting review sites like HealthGrades, Google and Yelp to read and leave comments, and to make healthcare decisions based on what they find there. As [...]
Whether looking for a restaurant, movie, plumber, lawyer or the latest flat screen TV, consumers have come to rely on the Internet. Online search and ratings sites are a fact of daily life. Most businesses, including doctors, have review site pages created by third-party organizations. According to JAMA, a journal of the American Medical Association, [...]
JB Communications is pleased to announce that Tyler Durling has joined the team as Director of Online Marketing. "Tyler has worked with us on client websites for several years now, and is an excellent addition to our growing and skilled team,” said John Beilharz, PhD founder of JB Communications. “He brings a great depth of [...]
